This free online e-commerce course will guide you to start your online t-shirt business by using different print-on-demand platforms such as Merch by Amazon, Teespring and Redbubble including everything involved in creating accounts and uploading designs and necessary information. The first topic of this e-commerce course offers an introduction to the online t-shirt business and gives basic information such as creating your profiles and uploading your designs on the print-on-demand platforms that you will use for your business. These platforms will produce t-shirts with your designs on, ship the products to customers, handle payments and manage customer care and you will get a commission for each item sold. You will learn how to hire professionals to create t-shirt designs from various freelancing platforms such as Fiverr and Upwork. Copyright infringement is the use of works protected by copyright law without permission for usage, and since freelancing services can be tricky with an ever-present possibility of copyright violation, you will be taught how to select a designer for your designs with the certainty that the designer is trusted and offers services at a reasonable price.

If you need to start building your brand’s visual identity and hiring a designer isn’t an option for you, you will be taught how to create your own design to bring down the cost of your business and maximize your profit. What are the steps involved in creating a simple design? To answer this question, you will be shown how to download a free photo editor, find high-quality royalty-free images online and use design templates to complete your t-shirt designs. In order to succeed in the t-shirt business, you need to know your niche in your target market and what t-shirt designs they want and you will learn how to conduct market research to find your niche. Next you’ll learn all about trends and customer demand using Google Trends, Amazon and social media, including keywords, SEO and trademark along with free and paid online marketing strategies to grow your business.

It’s also important to keep an eye on competitors and by doing a competitor analysis and this can be done by researching their digital marketing strategies, content, keywords and the practices they employ to keep themselves relevant. All this and more is explained in detail, but also in an easy-to-understand, practical way that you can apply from the get-go. You do not have to be a designer to enrol in this course and start applying the strategies provided. The online t-shirt business is a booming industry with a wide range of customers all around the globe and this course will help anyone looking for an ideal way to innovate their brand from a traditional brick-and-mortar store into a well-loved brand that offers great t-shirt designs and products, 24 hours a day.