Learning Outcomes

In this free course, you will learn how to:

• Describe the components and elements of a blog
• Explain the principle of composing a blog post
• List the advantages of blogging
• Summarise how to find a target audience for a blog
• Describe how to create a target audience persona
• Outline the benefits of a short blog post
• Define the terms ‘hosting’ and ‘domain’
• Select a platform that is suitable for building a blog
• Recognise how to plan and schedule blog post
• Analyse how to increase engagement for a blog
• Identify the best camera equipment and lighting systems for your blog
• Recognise the dos and don’ts of blogging