How to set Profit-Maximising Prices for SMEs

Name: How to set Profit-Maximising Prices for SMEs
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Learn how to provide excellent pricing in this free online course that covers setting profit-maximisingprices.

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Learning Outcomes

In this free course, you will learn how to:

Recognise the differences in "placing" the product and "service" within the product
Discuss what is the the black art of pricing and why it is important
Identify the dangers of using and implementing cost-plus pricing
Analyse the various elements that entail customer value and customer satisfaction
Describe the eight steps to pricing for customer value and a way to implement them
Explain the Key value drivers (or purchase motivators) of each market segment

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