This pricing course lays out the essential characteristics and mindset of the black art of pricing. We also show you the dangers of cost-plus pricing. We first go through the elements of customer value. This course will provide answers to questions like "What is a pricing strategy?" and "What are the eight steps to pricing for customer value?"

The course then demonstrates the role of price discrimination. We explain the science and art of skim pricing, penetration pricing, and neutral pricing. We examine the types and severity of placing the product or service within the product range. The course then moves on to establish pricing policies and price fences. We help you answer questions like ‘What are cost drivers?’ and "What is yield management?".

This course offers the fundamental concepts and skills you require as a pricer. We provide practical techniques and insider tips you can confidently use in the field to boost your career. This course suits anyone who works with prices and customers. Sign up for this training course and be prepared for professional growth strategies.