Someone once said, “Flowers are like those close friends. They bring colour and joy to your world.” This saying is especially true because flowers represent a wide range of emotions and help mark those special events. A skilful florist is always able to capture their beauty that makes them a part of our life’s memories. Floristry is more than just creating beautiful and artistic flower arrangements. It’s also about learning how to handle, care for, and trade with flowers and plants. You may think that we have only just started using them in today’s modern world, but did you know that traces, images and descriptions of flower decorations have been found throughout history? Some of these artefacts date back to ancient Egypt! People used them extensively in many everyday scenarios, special events, or to honour relatives. This course will consider the responsibilities and requirements needed to become an efficient florist. If you are keen, creative and willing to learn, then nothing you encounter in your role as a florist will make you feel that it is a meaningless job or dull.

Floristry can be quite rewarding. Perhaps you will have to frequently travel to special events like marriages, christenings and corporate events to create arrangements and displays. In the second module of this free course, easy to follow techniques and methods to advance your career or getting started in the floristry industry are analyzed. There are some basic things that potential employers search for in candidates that you need to be aware of before you begin to look and apply for jobs earnestly. Perhaps you decide that being employed by a company or a particular shop is simply not for you. If this is the case, the floristry career is very flexible and may instead lead you to open your own business. However, there are choices and options to explore before you decide to open one. As a potential business owner, it is recommended to carefully examine your needs and goals to help you choose the best type of business model available.

Once you have decided what type of business fits your needs, it is time to ask yourself, “How can I get customers? How can I fulfill my customer’s needs?”. For a business to thrive, using marketing is crucial. It can be a simple process of selling your product from street corners, creating sophisticated plans, or designing attractive flyers. Whatever strategy you may choose to use, the result will always be to find consumers. If you follow the four basic, clear principles examined in this course, marketing can become easier to understand and apply. Anyone with an interest in the floristry industry will gain a lot from this course. Studying this course will help florists in their first job and anyone thinking about entering into the floristry industry. It provides specific techniques and methods behind keeping flowers healthy, designing a business plan, and establishing a good business reputation with consumers. First-time florists, potential florists, students, and more can benefit from learning about the florist industry.