The course will first show you how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. You will then be shown why you should link your AdWords account with a Google Analytics account

Next, the course will go through some valuable marketing information and show you how to use Google Analytics’ map overlay report to see which regions and markets to enter. You will then be shown how to identify specific problems with your site by defining a funnel for each of your goals. Finally, you will learn better ways to use Google Analytics to more clearly identify the AdWords keywords generating the most profit for your site.

Data is knowledge, and knowledge is power. Whether you manage or own a small blog, or want to work for a major international website, understanding how to use Google Analytics can be a source of great possibilities. By taking this course and learning how to use Google Analytics fully, which not a lot of people can do, you will enhance your employability and your website’s profitability. That’s not a bad reward for a free course. So why wait?