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Google Analytics

Want to learn how to use Google Analytics? Find out how to improve website performance with this powerful tool!

Digital Marketing
Free Course
This free online Google Analytics course will teach you about how you can use Google Analytics to its fullest, and unlock the power presented by the data analytics suite. When it comes to harvesting and analysing quality data that can improve your website's performance, Google Analytics is one of the best tools available. With this course, you will learn how to monitor traffic closely, identify the best-performing aspects of your site, and more.
  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Google

Description

Modules

Outcome

Certification

View course modules

Description

The course will first show you how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. You will then be shown why you should link your AdWords account with a Google Analytics account

Next, the course will go through some valuable marketing information and show you how to use Google Analytics’ map overlay report to see which regions and markets to enter. You will then be shown how to identify specific problems with your site by defining a funnel for each of your goals. Finally, you will learn better ways to use Google Analytics to more clearly identify the AdWords keywords generating the most profit for your site.

Data is knowledge, and knowledge is power. Whether you manage or own a small blog, or want to work for a major international website, understanding how to use Google Analytics can be a source of great possibilities. By taking this course and learning how to use Google Analytics fully, which not a lot of people can do, you will enhance your employability and your website’s profitability. That’s not a bad reward for a free course. So why wait?

 

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Learning Outcomes

Upon completion of this course you will be able to: - Discuss why you should link your AdWords account with a Google Analytics account; - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - Identify which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Identify problem areas in your campaigns by looking at a metric called bounce rate; - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations; - Identify problems with your site by defining a funnel for each of your goals; - and decide which markets to enter by using the map overlay report and see which regions.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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