Want to learn how to use Google Analytics? Find out how to improve website performance with this powerful tool!
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CertificationView course modules
The course will first show you how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. You will then be shown why you should link your AdWords account with a Google Analytics account
Next, the course will go through some valuable marketing information and show you how to use Google Analytics’ map overlay report to see which regions and markets to enter. You will then be shown how to identify specific problems with your site by defining a funnel for each of your goals. Finally, you will learn better ways to use Google Analytics to more clearly identify the AdWords keywords generating the most profit for your site.
Data is knowledge, and knowledge is power. Whether you manage or own a small blog, or want to work for a major international website, understanding how to use Google Analytics can be a source of great possibilities. By taking this course and learning how to use Google Analytics fully, which not a lot of people can do, you will enhance your employability and your website’s profitability. That’s not a bad reward for a free course. So why wait?
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Module 1: Google Analytics
Linking AdWords to Analytics
Optimizing AdWords with Google Analytics
Find the Best Keywords
Find Poor Performing Campaigns and Keywords
Tracking Ecommerce with Google Analytics
Improve Location Targeting
Using Site Search
Identifying High Spenders
Segment AdWords Traffic
Module 2: Google Analytics Assessment
Upon completion of this course you will be able to: - Discuss why you should link your AdWords account with a Google Analytics account; - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - Identify which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Identify problem areas in your campaigns by looking at a metric called bounce rate; - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations; - Identify problems with your site by defining a funnel for each of your goals; - and decide which markets to enter by using the map overlay report and see which regions.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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