Global Marketing Research and Strategies | Free Course | Alison
Loading

Global Marketing Research and Strategies

This course helps multinational companies exposed to foreign investment opportunities and diversify company markets.

Marketing
Free Course
This free Online course on Global Marketing Research and Strategies will begin with international agreements, international laws and local legal environment. It talks about the nature of legal environment and its impact on international marketing. Next we will cover market size assessment and reasons for international marketing segmentation. A company would not like to enter a country where the market size is not sufficiently big.
  • Duration

    4-5 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

This free Online course on Global Marketing Research and Strategies starts with international agreements, international laws and local legal environment. It talks about the nature of legal environment and its impact on international marketing. We will then move to primary and secondary global marketing research, given the complexity of the global marketplace, solid marketing research is critical for a host of global marketing decisions.

Next we will cover market size assessment and reasons for international marketing segmentation. A company would not like to enter a country where the market size is not sufficiently big. Next you will learn the basis for country segmentation and thereafter global, foreign and local cultural, consumer cultural positioning strategies. Market segmentation represents an effort to identify and categorize groups of customers and countries according to common
characteristics.

Next we will talk about the effect of information technology on global competition and global strategy. The availability and explosion of information technology such as telecommunications, and more recently, electronic commerce has forever changed the nature of global competition. Next we will identify the target market selections, choosing the mode of entry and the various modes of entry like exporting, licensing and franchising.

Start Course Now

Learning Outcomes

Upon successful completion of this course, you should be able to:



  • Describe the development of competitive strategy.



  • Explain market size assessment and the new market information technologies.



  • Discuss the effect of information technology on global competition.



  • Discuss the regionalization of global marketing strategy and how to go about doing competitive analysis.



  • Identify target market selections and the various modes of entry like exporting, licensing and franchising.



  • Explain the importance of timing of entry in a particular country and the exit strategies.


Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

Careers

    Notification

    You have received a new notification

    Click here to view them all