Global Marketing Research and Strategies
This course helps multinational companies exposed to foreign investment opportunities and diversify company markets.Publisher: NPTEL
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This free Online course on Global Marketing Research and Strategies starts with international agreements, international laws and local legal environment. It talks about the nature of legal environment and its impact on international marketing. We will then move to primary and secondary global marketing research, given the complexity of the global marketplace, solid marketing research is critical for a host of global marketing decisions.
Next we will cover market size assessment and reasons for international marketing segmentation. A company would not like to enter a country where the market size is not sufficiently big. Next you will learn the basis for country segmentation and thereafter global, foreign and local cultural, consumer cultural positioning strategies. Market segmentation represents an effort to identify and categorize groups of customers and countries according to common
Next we will talk about the effect of information technology on global competition and global strategy. The availability and explosion of information technology such as telecommunications, and more recently, electronic commerce has forever changed the nature of global competition. Next we will identify the target market selections, choosing the mode of entry and the various modes of entry like exporting, licensing and franchising.Start Course Now
Global Marketing Research
Global Marketing Research - Learning Outcomes
International Laws, Agreements and Local Legal Environment
Global Marketing Research
Market Size Assessment
Reasons for International Marketing Segmentation
Developing a Competitive Strategy
Global Marketing Research - Lesson Summary
Global Marketing Strategies
Global Marketing Strategies - Learning Outcomes
Effect of Information Technology on Global Competition
The Interface of R&D Operations and Marketing
Market Selection Entry Modes
Timing of Entry and Exit Strategies
Global Product Strategy
Global Marketing Strategies - Lesson Summary
Upon successful completion of this course, you should be able to:
Describe the development of competitive strategy.
Explain market size assessment and the new market information technologies.
Discuss the effect of information technology on global competition.
Discuss the regionalization of global marketing strategy and how to go about doing competitive analysis.
Identify target market selections and the various modes of entry like exporting, licensing and franchising.
Explain the importance of timing of entry in a particular country and the exit strategies.
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