Global Marketing Research and Strategies

Name: Global Marketing Research and Strategies
Availability: InStock

This course helps multinational companies exposed to foreign investment opportunities and diversify company markets.

Published by

Saved For Later

Confident you have the skills to certify without completing the course content?

Learning Outcomes

Upon successful completion of this course, you should be able to:

Describe the development of competitive strategy
Explain market size assessment and the new market information technologies
Discuss the effect of information technology on global competition
Discuss the regionalization of global marketing strategy and how to go about doing competitive analysis
Identify target market selections and the various modes of entry like exporting, licensing and franchising
Explain the importance of timing of entry in a particular country and the exit strategies

Published by

Positive learner ratings

Learners Courses

Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Certificate proves you followed through.
Get an edge over others: Add your Certificate to your CV, LinkedIn, and Alison Profile to strengthen job applications and promotion opportunities.
Show you’re serious about growth: A Certificate signals initiative, commitment, and a willingness to keep learning; qualities employers actively look for.