Email Marketing - Fundamentals of Scaling Up Businesses from Scratch

In this free online course, learn about the fundamentals of email marketing, including its impact & tools.

Publisher: Digital Partner
This free online course on email marketing is comprehensively designed for anyone beginning the journey of email marketing. As a beginner, you will learn various essential aspects of email marketing included in this course. You will learn about different categories of email marketing, techniques for segmenting emails, various online email market services, the process of email segmentation, and the use of autoresponders in email marketing.
Email Marketing - Fundamentals of Scaling Up Businesses from Scratch
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation






View course modules


This free online course on Alison is specifically designed for beginners in email marketing. With the trend of eCommerce spreading worldwide, it is evident that people need to understand and learn more about the various aspects of eCommerce. One such aspect of this is email marketing, which is now heavily incorporated into the current practices of eCommerce. By keeping these important facts in mind, you will be studying information about email marketing that one needs to understand as a beginner. This course begins with a brief introduction to email marketing, then proceeds to explain different email marketing categories, their advantages, disadvantages, and some of the best online email marketing services. When it comes to the layout of this course, it is designed such that the topics are linked and follow on from one another, for the convenience of the learner.  This course is designed and structured in a simple way for easy learning. It consists of one module that comprises four main topics that are easy to read and follow. This will facilitate the learning experience  and make it easy for you to understand the basic concepts of email marketing.

This comprehensive course is offered by Digital Partner, a pioneer agency dedicated to digital marketing, possess the expertise in project management, online marketing, content marketing, and various other categories that make eCommerce ventures successful. While preparing for this course, straightforward language has been used, which will allow the readers to learn the essential aspects of email marketing without any difficulty. This free Alison online course also enlists the four simple steps to create effective and interesting autoresponders. Additionally, this course discusses the different ways in which you can improve email opening rates. This course will help you to learn the vital progress of email segmentation. Moreover, this course also defines how autoresponders can be deployed for automated email marketing practices. 

The topics in this course cover all the essential topics of email marketing, i.e., the basics of starting email marketing, different types of emails used in email marketing, best email marketing services, A/B testing, and the process of email segmentation. In addition to this, the method of using autoresponders in email marketing is fully explored throughout the course. The learner will also learn to improve their email opening rates. Moreover, a short assessment is given at the end of every topic, which will help learners reinforce their knowledge. The course also contains a summary at the end by which the participants can review all the important information they have gained. After completing this course, the learners can apply for the Alison certificate.

Start Course Now