Email Marketing - Fundamentals of Scaling Up Businesses from Scratch

This free e-commerce course is specifically designed for beginners in email marketing. It begins with a brief introduction to email marketing, then proceeds to explain different email marketing categories, their advantages, disadvantages, and some of the best online email marketing services. This course has been designed so that the topics are linked and follow on from one another, making it easy to follow.

This comprehensive course is offered by Digital Partner, a pioneering agency dedicated to digital marketing, project management, online marketing, content marketing and various other categories that make e-commerce ventures successful. It lists the four simple steps to create effective and interesting autoresponders, and discusses the different ways in which you can improve email open rates. This course will also help you to learn the vital progress of email segmentation and illustrates how autoresponders can be deployed for automated email marketing practices. 

The topics in this course cover all the essentials: the basics of starting email marketing, different types of emails used in email marketing, best email marketing services, A/B testing, and the process of email segmentation. A short assessment is given at the end of every topic, which will help you reinforce your newly acquired knowledge. The course also contains a summary at the end where you can review all the important information you have gained.