Advertising has long been the surest way to inform people about your products and services. However, the advent of mobile technology and the internet has widened the scope of advertising, marketing and branding. This course differentiates digital display advertisements from every other kind of ad and explains how to make them inventive and compelling. We discuss ad messaging, imagery and design and show you how to apply them in order to attract and sustain the interest of potential customers.

Various studies indicate that many shoppers won’t make a purchase on their first visit to commercial websites. Some might need to go back two to four times (or even more) before they’ll hit the ‘buy’ button. This marketing and branding course explains how to remarket your products to such people until they’re encouraged to make a purchase. We compare the two main types of marketing: branding and direct response marketing and advertising. We show you how to apply these two marketing strategies to make your ads stand out.

What is the difference between a landing page and a homepage? How can you make your landing page attractive to first-time visitors? How can you craft an ideal ‘call to action’ (CTA) button that strongly encourages potential customers to make a purchase? This course answers such questions to help you harness the power of online marketing. Digital display advertisements have proven successful for many businesses so sign up to learn how to use display ads to improve your branding and marketing and watch your business grow!