Discovering and Meeting Market Needs

Learn the importance of strategic research in the development and promotion of new products with this free course.

Marketing Management
Free Course
This course is presented by professional marketer Kate Rodan. Kate is the co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for skin care problems. In this course, you will learn how the company strategically goes about researching and developing new products. This will demonstrate the value of effective market research techniques when bringing your company to the next level.





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A partnership is a legal form of business ownership between two or more individuals who share management and profits. The two most common types of partnerships are general partnerships and limited partnerships. This course will first discuss the benefits of having a business partner, including lower start-up costs, greater borrowing capacity, limited external regulation, and ease of changing legal structures.

Before starting a business, one needs to know what customers want and why. This course will teach you the process of discovering and meeting market needs. You will learn the value of effective market research and how to raise money, as well as study the importance of licensing your product. This course will also discuss the importance of owning your product formula and how to use infomercials to reach your target audience. You will then learn how to grow your organization.

An infomercial is a television program that promotes a product in an informative and objective way. It helps educate the target audience and opens up new business opportunities for a company. Upon the completion of this course, you will learn the usefulness of infomercials as a local marketing tool. Check out the course and learn how to reach your target market in such a way that really boosts your company's revenue.

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Learning Outcomes

Learning outcomes: - How to research and develop new products; - How to use marketing methods to develop new business opportunities; - How to use marketing tools such as customer surveys;


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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