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Diploma in Marketing Management

  • Description
  • Outcome
  • Certification
  • The free online course Diploma in Marketing Management provides a broad overview of marketing and marketing management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their products or services.

    The course begins by introducing you to the process of marketing and core marketing concepts. You will learn about the marketing of products and services and how they differ. You will also learn about the theory behind modern marketing and how it has evolved over the years. Next, you will be introduced to competitor analysis and its important features. You will learn about marketing objectives, strategies, PESTEL framework, SWOT analysis and how they can be used in marketing.This course will also teach you the ways of doing competition and customer analyses.

    Next, you will be introduced to the marketing information system and its essential components and how it is used by marketers. You will also learn about the marketing research process, different types of marketing research and how it is used to capture marketing insights.

    Finally, you will learn different ways in which marketing research can be approached. You will learn about measurement, scaling and how they are used in marketing research. You will also get introduced to the process of sampling and the features of different sampling techniques. You will also learn how data is collected and prepared in order to be ready for analysis and data analysis methods.

  • Having completed this course you will be able to:
    - Define the process and function of marketing.
    - Describe how the marketing process works.
    - Discuss core marketing concepts.
    - Discuss examples of good and bad marketing.
    - Discuss how marketing of services differs from marketing of goods.
    - Discuss how marketing theory has evolved up until today.
    - Discuss limitations and criticisms of marketing theory.
    - Discuss important features of competitor analysis.
    - Describe the objectives of marketing.
    - Describe ways to analyse a company’s marketing strategy.
    - Discuss different strategies for marketing.
    - Discuss the different factors of the PESTEL framework.
    - Discuss SWOT Analysis.
    - Describe what is involved in competitive analysis.
    - Define a marketing information system.
    - Describe the components of a marketing information system.
    - Describe the marketing research process.
    - Describe the Marketing Decision Problem.
    - Describe the Marketing Research Problem.
    - Discuss different types of marketing research.
    - Discuss exploratory research methods and techniques.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Diploma in Marketing Management
  • Free

  • 6-10 Hours

  • NPTEL

  • Assessment

  • Certification

  • 250 Pts

Modules List( 12 )
  • Diploma in Marketing Management
  • Diploma in Marketing Management - Course Resources View Resource
  • Module
    1
    Introduction to Marketing
    • In this module you will be introduced to the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
    • Learning Outcomes
    • Defining Marketing
    • Core Concepts in Marketing
    • Case Studies
    • Lesson Summary
  • Module 2: Marketing in the Modern World
    • In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.
    • Learning Outcomes
    • Marketing of Services
    • Evolution of Marketing
    • Contemporary Issues in Modern Marketing Practices
    • Lesson Summary
  • Module 3: Competitor Analysis Introduction
    • In this module you will be introduced to important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
    • Learning Outcomes
    • Introduction to Competitor Analysis
    • Marketing Objectives
    • Strategy and Core Competency
    • Lesson Summary
  • Module 4: PESTEL Framework and Competitive Analysis
    • In this module you will be introduced to the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.
    • Learning Outcomes
    • PESTEL Framework
    • Competitive Analysis
    • Case Study
    • Lesson Summary
  • Module 5: Diploma in Marketing Management - First Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Marketing Management - First Assessment
  • Module 6: The Marketing Information System
    • In this module you will be introduced to the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.
    • Learning Outcomes
    • Introduction to Marketing Information System
    • Components of a Marketing Information System
    • Lesson Summary
  • Module 7: Marketing Research
    • In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.
    • Learning Outcomes
    • Marketing Research Process
    • MDP and MRP
    • Exploratory Research - Part 1
    • Exploratory Research - Part 2
    • Lesson Summary
  • Module 8: Marketing Research
    • In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.
    • Learning Outcomes
    • Causal Research
    • Measurement and Scaling
    • Lesson Summary
  • Module 9: Sampling Methods
    • In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.
    • Learning Outcomes
    • Questionnaire and Sampling
    • Sampling Techniques
    • Lesson Summary
  • Module 10: Data Analysis
    • In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.
    • Learning Outcomes
    • Data Collection, Preparation and Analysis
    • Multivariate Data Analysis
    • Lesson Summary
  • Module 11: Diploma in Marketing Management - Second Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Marketing Management - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 12: Diploma in Marketing Management - Final Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Marketing Management - Final Assessment
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