Diploma in Tourism Studies

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Diploma in Tourism Studies

Free Course
Global Text Project
10-15 Hours
Assessment
Certification
250 Pts

Tourism is a major global industry worth over one trillion dollars in revenue annually and it is an important part of the economies of many countries and regions around the world. With huge markets such as China yet to reach its full potential, the tourism industry will continue to grow in importance.

The first part of the course describes the formation of the tourist industry as well as outlining its sectors and employment opportunities. The next part of the course explains the needs of both business and pleasure travellers. Following this, the ways that tourism businesses/destinations can market themselves effectively is described. The final section explains how the travel industry packages and sells tourism products through retail and online channels.

This free Diploma course will be of great interest to all tourism professionals who would like to learn more about the growth and importance of the tourism industry. It will also be of great interest to all learners who are interested in a career in the tourism sector.
After completing this course the learner will be able to:
- Describe how historic travel patterns led to the formation of the modern tourist industry;
- Outline the sectors of the tourist industry and the employment and career opportunities it offers;
- List the main priorities of business and pleasure travelers and the ways in which travel destinations can appeal to both groups;
- Explain how travel destinations and tourism businesses can effectively market and promote themselves;
- Describe the role of tour wholesalers, travel agencies and online travel services in packaging and selling tourism products.
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results

Modules List( 12 )

DIPLOMA IN TOURISM STUDIES
SECTION ONE - THE DEVELOPMENT OF TOURISM AS AN IND...
Module
1 History of Tourism
- Learn more about the history of tourism.
- History of Tourism - Learning Outcomes
  
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- Ancient and Medieval Travel
  
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- Renaissance and Modern Travel
  
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- History of American Travel
  
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- Lesson Summary
  
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Module
2 Modern Tourism
- Learn more about the modern tourism industry.
- Modern Tourism - Learning Outcomes
  
  Start Topic
- Modes of Transport
  
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- Types of Accommodation
  
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- Travel Considerations
  
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- Lesson Summary
  
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SECTION TWO - TOURISM SECTORS AND CAREER DEVELOPME...
Module
3 Tourism Industry - Career Development
- Learn more about career development within the tourism industry.
- Career Development - Learning Outcomes
  
  Start Topic
- Defining Tourism
  
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- Careers in Tourism 1
  
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- Careers in Tourism 2
  
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- Lesson Summary
  
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Module
4 Tourism Industry - Sectors
- Learn more about the sectors in the tourism industry.
- Tourism Sectors - Learning Outcomes
  
  Start Topic
- Tourist Attractions
  
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- Amenities
  
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- Transportation Network
  
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- Lesson Summary
  
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DIPLOMA IN TOURISM STUDIES - FIRST ASSESSMENT
Module
5 Diploma in Tourism Studies - First Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Tourism Studies - First Assessment
  
  Start Topic
SECTION THREE - TRAVEL PATTERNS AND DESTINATIONS
Module
6 Travel Patterns
- Learn more about the travel patterns of the international tourist.
- Travel Patterns - Learning Outcomes
  
  Start Topic
- The Reasons People Travel
  
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- Pleasure Travellers
  
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- Business Travellers
  
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- Lesson Summary
  
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Module
7 Tourism Destinations
- Learn more about tourism destinations and the key factors for their success.
- Tourism Destinations - Learning Outcomes
  
  Start Topic
- Sun Resorts
  
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- Winter Resorts
  
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- Rural and Urban Resorts
  
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- Lesson Summary
  
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SECTION FOUR - TOURISM MARKETING AND PROMOTION
Module
8 The Fundamentals of Tourism Promotion
- Learn more about tourism promotion.
- Tourism Promotion - Learning Outcomes
  
  Start Topic
- Challenges of Promoting Tourism
  
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- Identifying Target Audience
  
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- Selecting the Advertising Methods
  
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- Lesson Summary
  
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Module
9 Tourism - Generating Sales
- Learn more about generating sales.
- Generating Sales - Learning Outcomes
  
  Start Topic
- Determining Objectives
  
  Start Topic
- The Customer Buying Process - 1
  
  Start Topic
- The Customer Buying Process - 2
  
  Start Topic
- Lesson Summary
  
  Start Topic
SECTION FIVE - RETAIL TRAVEL SALES
Module
10 Tourism - Retail Travel Sales
- Learn more about retail and online sales.
- Retail Travel Sales - Learning Outcomes
  
  Start Topic
- Tour Wholesalers
  
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- Retail Travel Agencies
  
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- Online Travel Retail
  
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- Lesson Summary
  
  Start Topic
DIPLOMA IN TOURISM STUDIES - SECOND ASSESSMENT
Module
11 Diploma in Tourism Studies - Second Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Tourism Studies - Second Assessment
  
  Start Topic
DIPLOMA IN TOURISM STUDIES - FINAL ASSESSMENT
Module
12 Diploma in Tourism Studies - Final Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Tourism Studies - Final Assessment
  
  Start Topic

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