Diploma in Tourism Studies
Learn more about the travel and tourism industry and the career opportunities it offers.
Description
Tourism is a major global industry worth over one trillion dollars in revenue annually and it is an important part of the economies of many countries and regions around the world. With huge markets such as China yet to reach its full potential, the tourism industry will continue to grow in importance.
The first part of the course describes the formation of the tourist industry as well as outlining its sectors and employment opportunities. The next part of the course explains the needs of both business and pleasure travellers. Following this, the ways that tourism businesses/destinations can market themselves effectively is described. The final section explains how the travel industry packages and sells tourism products through retail and online channels.
This Diploma course will be of great interest to all tourism professionals who would like to learn more about the growth and importance of the tourism industry. It will also be of great interest to all learners who are interested in a career in the tourism sector.
Modules
Module 1: History of Tourism
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History of Tourism - Learning Outcomes
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Ancient and Medieval Travel
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Renaissance and Modern Travel
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History of American Travel
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Lesson Summary
Module 2: Modern Tourism
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Modern Tourism - Learning Outcomes
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Modes of Transport
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Types of Accommodation
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Travel Considerations
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Lesson Summary
Module 3: Tourism Industry - Career Development
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Career Development - Learning Outcomes
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Defining Tourism
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Careers in Tourism 1
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Careers in Tourism 2
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Lesson Summary
Module 4: Tourism Industry - Sectors
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Tourism Sectors - Learning Outcomes
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Tourist Attractions
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Amenities
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Transportation Network
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Lesson Summary
Module 6: Travel Patterns
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Travel Patterns - Learning Outcomes
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The Reasons People Travel
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Pleasure Travellers
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Business Travellers
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Lesson Summary
Module 7: Tourism Destinations
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Tourism Destinations - Learning Outcomes
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Sun Resorts
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Winter Resorts
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Rural and Urban Resorts
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Lesson Summary
Module 8: The Fundamentals of Tourism Promotion
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Tourism Promotion - Learning Outcomes
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Challenges of Promoting Tourism
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Identifying Target Audience
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Selecting the Advertising Methods
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Lesson Summary
Module 9: Tourism - Generating Sales
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Generating Sales - Learning Outcomes
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Determining Objectives
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The Customer Buying Process - 1
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The Customer Buying Process - 2
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Lesson Summary
Module 10: Tourism - Retail Travel Sales
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Retail Travel Sales - Learning Outcomes
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Tour Wholesalers
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Retail Travel Agencies
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Online Travel Retail
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Lesson Summary
Module 5: Diploma in Tourism Studies - First Assessment
Module 11: Diploma in Tourism Studies - Second Assessment
Module 12: Diploma in Tourism Studies - Final Assessment
Learning Outcomes
After completing this course the learner will be able to: - Describe how historic travel patterns led to the formation of the modern tourist industry; - Outline the sectors of the tourist industry and the employment and career opportunities it offers; - List the main priorities of business and pleasure travelers and the ways in which travel destinations can appeal to both groups; - Explain how travel destinations and tourism businesses can effectively market and promote themselves; - Describe the role of tour wholesalers, travel agencies and online travel services in packaging and selling tourism products.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Diplomas for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping
All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.
Careers

This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.
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