To achieve organisational goals, corporations require road maps to correct their course when the need arises. A business' strategy provides such a road map. While we often use 'business strategy' and 'strategic planning' as buzzwords, there is vast conceptual and applicable knowledge to help managers formulate and implement these procedures and achieve organisational goals while keeping competition at bay. This course aims to provide you with this knowledge, beginning with a deep dive into strategy as a concept.

In its first half, the course will introduce the business of strategic planning and reveal the evolution of strategy over time. Here, you will also learn the importance of this in a business model and the key approaches to strategy management like 'game theory' and 'design thinking’. Additionally, you will understand some concepts like ‘corporate social responsibility’ and ‘digital disruption’, which are vital topics to consider when creating a business strategy that will remain solid regardless of tensions and unforeseen occurrences.

Finally, we will go over the process of creating systems and more critical considerations for the strategic planning process. Here, you will learn about essential success factors, evaluate a company's capabilities and identify core competencies to develop a strategy. We will reveal some proven techniques for competitive markets, globalisation and commerce's future. By the end of this course, you will have a profound understanding of business strategy and how to formulate and implement winning methods for organisations great and small. Enrol today!