Content Management Strategies
This free online course will teach you the different aspects involved in content management strategies for businesses.Publisher: One Education
CertificationView course modules
Content Management is a crucial part of any company, whether large or small, because it forms the basis for effective information management. This understanding is critical for the digital world that we currently find ourselves living in. Organizations produce overwhelming amounts of data every day, so we must learn how to manage data effectively and make intelligent decisions in all aspects and areas of an establishment. This content marketing course is a perfect platform for understanding and implementing content management and will allow you to learn about the different strategies and marketing tactics used in content marketing. This content marketing certification begins by introducing you to the definition of content management. This explanation is the first step in grasping the concept of content management and once you understand what it is, you will learn about the process and the different types that you get, focusing on the digital aspects.
While this course is simply an introduction, it is a fundamental step in the content management process. Moving on, we will introduce you to content management systems (CMS) which will demand a more in-depth approach and further your knowledge in managing your content correctly. Here you will learn about the different classes of available systems and what would be best suited for you by considering the advantages of these other options. When learning the basics of content management systems, you will also learn about the key design principles used in creating these systemes. These principles are an exciting step in learning how content architects create the systems, what they consider and how these principles can aid you in implementing the roles and responsibilities of content management systems yourself. Following this, the course moves on to look more at content strategy. This section looks at key terms necessary to understand this area of content management. Here, we will introduce you to the central principles of content strategy and the different content requirements. You will need to know this before implementing a content management strategy and especially before understanding the intricacies of content marketing. Growing your organization through the use of content marketing is extremely important and this content marketing training covers how to apply your data to make decisions in attracting consumers. You will study the different models in which to use your content and the tools available to reach the content marketing objectives for your organization.
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This course is perfect for anyone who wants to learn how to manage data content or improve information management within their organization. These techniques and principles are applicable across most industries and organizations and whether you are a marketing professional or a student hoping to learn more about content management and how to market your organization’s content, you should enrol to refine your expertise and add significant value to your team.
An Introduction to Content Management
The Basics of Content Management - Learning Outcomes
Introduction to Content Management
Content Management Systems (CMS)
Basics of Content Management System
Content Marketing Strategy
Content Marketing Tools and Tactics
The Basics of Content Management - Lesson Summary
By the end of this course, you will be able to:
- Explain what content management is
- Discuss types of digital content management systems (CMS)
- Identify the differences between the discipline and the software of content management systems
- Describe the advantages of content management
- Explain the main functionality of a CMS
- Describe CMS key design principles
- Define a content marketing strategy
- Describe the role of tactics and tools in content marketing
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