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Consumer Problem Recognition and Information Search

Free online course on consumer problem recognition, the decision making process and also studying consumer behaviour.

Business
Free Course
The free online consumer problem recognition and information search course will teach you about the shopper, buyer and consumer benefits as well as the total product concept, studying the consumer behaviour and the Engel, Kollat and Blackwell model in consumer decision making. You will also learn about the types of information search, actual states versus desired states, opportunity recognition as well as marketplace information searches.
  • Duration

    3-4 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

In this course, you will learn about the benefits of the shopper, buyer and consumer and also the total product concept. Then, the consumer decision making processes used in purchasing a product or service will be covered in the course. Also, the course will look at the Engel, Kollat and Blackwell (EKB) model and also how the consumer behaviour in the marketplace can be studied.

The course will also teach the learner about how to consumers and marketers can recognize a problem. Then, the two types of information search which are the internal and external information searches will be covered in the course. Also, this course will teach the learner about actual states versus desired state, opportunity recognition as well as marketplace information sources.

Learners who want to understand the differences between a shopper, buyer and consumer as well as the benefits they derive from products and services can take this course. It is also important for learners looking to know the various models a consumer uses before reaching a decision on a particular product or service. Begin this course now to learn about consumer problem recognition and studying the consumer behaviour.

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