Free Online Course on Problem Recognition, Information Search | Alison

Consumer Problem Recognition and Information Search

Free online course on consumer problem recognition, the decision making process and also studying consumer behaviour.

Free Course
The free online consumer problem recognition and information search course will teach you about the shopper, buyer and consumer benefits as well as the total product concept, studying the consumer behaviour and the Engel, Kollat and Blackwell model in consumer decision making. You will also learn about the types of information search, actual states versus desired states, opportunity recognition as well as marketplace information searches.
  • Duration

    3-4 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


In this course, you will learn about the benefits of the shopper, buyer and consumer and also the total product concept. Then, the consumer decision making processes used in purchasing a product or service will be covered in the course. Also, the course will look at the Engel, Kollat and Blackwell (EKB) model and also how the consumer behaviour in the marketplace can be studied.

The course will also teach the learner about how to consumers and marketers can recognize a problem. Then, the two types of information search which are the internal and external information searches will be covered in the course. Also, this course will teach the learner about actual states versus desired state, opportunity recognition as well as marketplace information sources.

Learners who want to understand the differences between a shopper, buyer and consumer as well as the benefits they derive from products and services can take this course. It is also important for learners looking to know the various models a consumer uses before reaching a decision on a particular product or service. Begin this course now to learn about consumer problem recognition and studying the consumer behaviour.

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Learning Outcomes

Having completed this course, you should be able to:

  • Discuss the shopper, buyer, consumer benefits and the total product concept.
  • Examine market segmentation and its benefits to the consumer.
  • Examine the consumer decision making process.
  • Identify the components of the Engel, Kollat and Blackwell model.
  • Discuss and study the consumer behaviour.
  • Identify the consumer decision process action options.
  • Identify and recognize problems and the various factors that influence problem recognition.
  • Discuss both the internal and external types of information search.
  • Examine marketplace information sources.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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