Consumer Problem Recognition and Information Search
Free online course on consumer problem recognition, the decision making process and also studying consumer behaviour.Publisher: NPTEL
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In this course, you will learn about the benefits of the shopper, buyer and consumer and also the total product concept. Then, the consumer decision making processes used in purchasing a product or service will be covered in the course. Also, the course will look at the Engel, Kollat and Blackwell (EKB) model and also how the consumer behaviour in the marketplace can be studied.
The course will also teach the learner about how to consumers and marketers can recognize a problem. Then, the two types of information search which are the internal and external information searches will be covered in the course. Also, this course will teach the learner about actual states versus desired state, opportunity recognition as well as marketplace information sources.
Learners who want to understand the differences between a shopper, buyer and consumer as well as the benefits they derive from products and services can take this course. It is also important for learners looking to know the various models a consumer uses before reaching a decision on a particular product or service. Begin this course now to learn about consumer problem recognition and studying the consumer behaviour.Start Course Now
Overview of Foundation of Consumer Behaviour
Overview of Foundation of Consumer Behaviour - Learning Outcomes
Introduction to Consumer Psychology I
Introduction to Consumer Psychology II
Overview of Foundation of Consumer Behaviour - Lesson Summary
Need and Information Search
Need and Information Search - Learning Outcomes
Problem Recognition I
Problem Recognition II
Need and Information Search - Lesson Summary
Having completed this course, you should be able to:
- Discuss the shopper, buyer, consumer benefits and the total product concept.
- Examine market segmentation and its benefits to the consumer.
- Examine the consumer decision making process.
- Identify the components of the Engel, Kollat and Blackwell model.
- Discuss and study the consumer behaviour.
- Identify the consumer decision process action options.
- Identify and recognize problems and the various factors that influence problem recognition.
- Discuss both the internal and external types of information search.
- Examine marketplace information sources.
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