Many LinkedIn users are not actively looking for work or to connect with others. Branding oneself and one's business is an integral part of using LinkedIn to its full potential. Just as in every other aspect of life, what we share, write and engage with on LinkedIn defines our personal and professional brands. This digital marketing course is designed to teach you how to establish and maintain a positive professional image on LinkedIn while monitoring your brand's performance.

We explore the LinkedIn platform and explain why social engagement is considered the ‘magic sauce’ of using LinkedIn as a business tool. We then examine some professional branding philosophies that you can employ on LinkedIn or any other social media platform to create the best brand for your business and career. One of the most common errors people make is to ignore their profile completely so we teach you how to build a LinkedIn profile that speaks directly to your target audience using far-reaching keywords and phrases.

The course then shows you how to develop your brand through networking and sharing content on LinkedIn. We demonstrate how to use LinkedIn's messaging, groups and pages to promote your brand. We then explain how to measure the growth of your brand on LinkedIn and how to make the most of the platform’s ‘Creator’ mode. Business coach and LinkedIn expert Teddy Burriss is your instructor for this course and he has a wealth of experience in running training and coaching programmes for business people who want to learn how to make the most of LinkedIn. LinkedIn is a powerful, global platform that has made many careers. Sign up to harness LinkedIn’s ability to build and boost your professional brand and it can do the same for yours.