Spanish
French
Italian
Brazilian Portuguese
Build WordPress Sites That Attract Free Traffic
Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.
Description
This free online course begins with a brief introduction to what you will be doing in the course, including how to evaluate niches, evergreen niches, primary niches and sub-niches which will help you decide what you want to focus on. Next, you will learn how to build out the WordPress site framework with the end goal of a fully SEO optimised website.
The course then moves on to studying factors such as click through rate and the length of an article, that determine which web pages rank on page one of Google, Yahoo and Bing. It also covers how Google uses RankBrain to evaluate the user experience of your content helping you to start creating content that ranks on page one.
Finally, having made some developments to the website and having ticked all the SEO boxes, the course moves on to the last stage, where you start to get some shares, likes and overall social media visibility, collectively referred to as social signals. You will also learn how to get backlinks, and how to find out which backlinks our competitors have. Start this course today and learn valualbe skills on how to use SEO and WordPress to attract free traffic from Google.
Start Course NowModules
About this Course
What Will Your Website be About?
Building the Site Framework
-
Domain Names and Hosting
-
Important 'To Do' Tasks in Your Hosting Account
-
Using a Different Hosting Provider
-
Setting up WordPress
Ranking Your Content - What You Need to Know
Creating Good Content
Optimising the Content
How to Structure Your Website for Best Results
Social Signals and Backlinks
Using Video as Part of Your SEO Strategy
Course assessment
Learning Outcomes
Having ccompleted this course you will be able to:
- Outing how to Build a fully SEO optimised WordPress Website
- Identify the tasks needed to Attract free, high quality traffic from the search engines
- Explain how to carry out keyword research using the best free tools
- Discuss how to create website content with page 1 ranking in mind
- Outline the process of fully SEO optimise website content
- Explain how to build up social signals for SEO.Explain why you would research keywords your competitors are using
- Discuss the advantages of getting good 'backlinks' the easy way
- Outing how to rank content for Google's voice search
- Discuss the use of videos with page 1 ranking in mind
- Discuss tweaks that can make your website structure to get more free traffic
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
