Use SEO and WordPress to Attract Free Traffic from Google | Alison

Build WordPress Sites That Attract Free Traffic

Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.

Digital Marketing
Free Course
In this free online course you will learn how to build a WordPress website that brings in visitors using SEO (search engine optimisation). Start the course and master the latest techniques for free, high quality traffic by getting the best out of your hosting providors, keywords and google rankings. Learn from an instructor who has been building and optimising WordPress websites since 2004.
  • Duration

    4-5 Hours
  • Assessment

  • Certification

  • Publisher

    Theo McArthur





View course modules


This free online course begins with a brief introduction to what you will be doing in the course, including how to evaluate niches, evergreen niches, primary niches and sub-niches which will help you decide what you want to focus on. Next, you will learn how to build out the WordPress site framework with the end goal of a fully SEO optimised website.

The course then moves on to studying factors such as click through rate and the length of an article, that determine which web pages rank on page one of Google, Yahoo and Bing. It also covers how Google uses RankBrain to evaluate the user experience of your content helping you to start creating content that ranks on page one.

Finally, having made some developments to the website and having ticked all the SEO boxes, the course moves on to the last stage, where you start to get some shares, likes and overall social media visibility, collectively referred to as social signals. You will also learn how to get backlinks, and how to find out which backlinks our competitors have. Start this course today and learn valualbe skills on how to use SEO and WordPress to attract free traffic from Google.

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Learning Outcomes

Having ccompleted this course you will be able to:

  • Outing how to Build a fully SEO optimised WordPress Website
  • Identify the tasks needed to Attract free, high quality traffic from the search engines
  • Explain how to carry out keyword research using the best free tools
  • Discuss how to create website content with page 1 ranking in mind
  • Outline the process of fully SEO optimise website content
  • Explain how to build up social signals for SEO.Explain why you would research keywords your competitors are using
  • Discuss the advantages of getting good 'backlinks' the easy way
  • Outing how to rank content for Google's voice search
  • Discuss the use of videos with page 1 ranking in mind
  • Discuss tweaks that can make your website structure to get more free traffic



All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

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