Learn Bing Ads - Advanced Features & Ads Editor | Alison
Loading

Bing Ads - Advanced Features and the Ads Editor

Learn how to improve search engine optimisation using Bing Ads' advanced features and the Ads Editor.

E-Commerce
Free Course
This free online Bing Ads course will teach you about the advanced features in Bing Ads, and the Bings Ads Editor. You will learn about the different types of ad extensions which you can utilize, and how to make effective use of dynamic text. It will also teach you about the importance of accurate ad content, how and why to use campaign exclusions, how to effectively optimise your ads on Bing Ads, and much more.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Channel 9

Description

Modules

Outcome

Certification

View course modules

Description

This course begins with a discussion on ad extensions. You will learn that ad extensions allow you to add relevant information to your ads, without taking away from the minimal character limit that you have. You will look into dynamic text which allows you to create one ad that will be customised based on the user’s search term and the keywords within your ad groups. You will also study content ads and campaign exclusions.

You will then study the five categories of Bing Ads device reports which include performance reports, change history reports, targeting reports, campaign analytics reports, and billing and budget reports. You will learn how to optimize a campaign and study the Bing Ads Editor which is a powerful tool for building, editing, and optimising Bing Ads campaigns in bulk. You will also look into the Bing Ads Partner Support, the Bing Ads Intelligence tool, and more.

The Bing Ads network has different adaptable elements which could improve your ad's efficiency. Upon the completion of this course, you will be able to analyse report information from Bing to improve your ad's CTR and conversions and use the Bing Ads Editor to efficiently manage your Bing Ads campaigns. Sign up for this course and gain a better insight into the advanced settings available on the Bing Ads network today.

Start Course Now

Learning Outcomes

Having completed this course you will be able to: - Describe ad extensions; - Explain dynamic text; - Discuss content ads; - Explain campaign exclusions; - Discuss the different types of Bing Ads reports available; - Explain how to optimize a campaign; - Discuss the Bing Ads Editor; - and explain the Bing Ads Partner Support.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

Careers

    New course

    This Course has been revised!

    For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.

    Take me to revised course.
    Notification

    You have received a new notification

    Click here to view them all