Why do people engage in unhealthy behavior, even when they know the risks? Convincing someone to change their behavior is a difficult task. In the field of health promotion, we have models and theories that break down behavior into components that can be measured and used to create change. This course describes three health behavior change models. Each of these models focuses on the internal or intrapersonal processes that produce change.

Throughout the course, each model is broken down into the elements that interact to predict or produce behavior. As each of the models is described, you will also see real world examples of these models in action and have opportunities to think about how a health promotion program might use the model to promote adoption of healthy behaviors or stop risky ones.

Do you work in public health education or health promotion? This course will provide you with an overview of three key models for designing, implementing, and measuring programs that will enhance your effectiveness. With an understanding of these health behavior change models, your work has the potential to have a significant impact on your community. You can learn about the specific elements that your health messages need for success. And you can start learning now!