Becoming an AI-Powered Marketer

Name: Becoming an AI-Powered Marketer
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Discover how AI can elevate your digital marketing content, and improve customer engagement with this free online course

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Learning Outcomes

In this free course, you will learn how to:

Explain the foundational concepts of artificial intelligence (AI)
Identify key AI technologies such as machine learning and natural language processing
Identify AI applications in marketing, such as predictive analytics and personalised customer experiences
Evaluate the ethical considerations of AI, focusing on bias and data privacy
Recognise AI-driven chatbots for enhanced customer service and lead generation
Create AI-driven marketing strategies aligned with business goals
Assess the impact of AI on marketing using key metrics like CLV, conversion rates, and ROI

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