Basics of Social Media Marketing

Name: Basics of Social Media Marketing
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This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

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Learning Outcomes

In this free course, you will learn how to:

Contrast the ordinary use of social media with social media marketing
Recall the seven fundamental principles of sales psychology
Explain the significance of search engine optimisation (SEO) in digital marketing
Outline how eight SEO metrics can be used to measure performance in digital marketing
Describe the ad formats and analytical tools used in Facebook marketing
Highlight the strategies, metric tools and benefits of YouTube marketing
Describe how Twitter, Pinterest and Quora can be effective marketing and branding tools

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