Applied Psychology - Understanding Consumer Attitudes
Learn more about consumer attitudes and its implications for marketers.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
Learn about the importance of understanding consumer attitudes for creating effective marketing strategies by studying the course Applied Psychology - Understanding Consumer Attitudes.
Start Course Now
For a marketer, consumer attitudes reflect a consistent favorable or unfavorable feeling that a consumer has after evaluating a product/service offering, brand, price etc. By understanding the dynamics behind consumer attitudes marketers can design marketing strategies that positively influence consumers towards the product/service offering, brand, price etc.
The course starts by introducing you to the nature and functions of attitudes in general and how researchers have described four structural models of attitudes. Attitudes cannot be directly measured so the course then describes the techniques and procedures of accurately measuring consumer attitudes using qualitative and quantitative methods. You will then learn how attitudes are formed and what factors influence attitudes enough to change them. You will learn about the two main theories that have been developed to explain how and why attitudes change, and you will learn how marketers can use this information to design marketing strategies that positively influence consumers' attitudes.
This course will be of great interest to all marketing and business professionals working in marketing, and all learners who are interested in a career in the area of marketing.
Having completed this course the learner will be able to: - Define and explain the meaning of Consumer Attitudes; - Describe the nature of Consumer Attitudes; - List the functions of Consumer Attitudes; - Describe the structural models of Consumer Attitudes; - Describe the measurement of Consumer Attitudes; - Explain Attitude Formation and Attitude Change; - Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory; - Describe Consumer Attitude and its implications for marketers.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.
This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.Take me to revised course.