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Applied Psychology - Introduction to Consumer Behavior - Revised

Psychology
Free Course
In the modern world, it is essential for marketing professionals to be able to understand the psychological processes behind a consumer's buying decisions. This can help marketers implement marketing strategies and create of brand personalities. This Introduction to Consumer Behavior course will give you a strong overview of the psychological processes behind the behavior of consumers and how they make their decisions.
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  • Duration

    3-4 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

Consumer Behavior is dynamic and interactive in nature. It involves the process of mutually beneficial exchange between the buyer and the seller and continues after the sale has been done. This applied psychology course will teach you the nature and scope of human behavior. You will learn the role of buyers, analyze the marketing environment, and learn different marketing strategies including the 4Ps. The course will also discuss the importance, evolution, and interdisciplinary nature of consumer behavior.

The course will then discuss the definition of decision making. You will learn the five buying roles which include the initiator, the influencer, the decider, the buyer, and the user. You will study the art of problem-solving, the five stages in the consumer decision-making process, and the implications for a marketer. You will study the major decisions taken by consumers in relation to what they buy, how much they buy, where they buy, when they buy, and how they buy.

Understanding the dynamics of the consumer decision-making process can help an organization identify opportunities and fight threats. This free online Applied Psychology - Introduction to Consumer Behavior online course will help you understand how and why a consumer makes a decision. You will also learn how you, as a marketer, may influence the thoughts of consumers in order to promote your brand, product or services so make sure to check this course out.

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Learning Outcomes

Having completed this course the learner will be able to:


  • Describe the nature, scope and application of consumer behavior.
  • Define consumer decision making.
  • Describe the consumer decision making process and its implications for a marketer.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Course Reviews

Novalee H.
2 years ago
US
Novalee H.

Great class for any small practice or retailer.

RAGHU RAMI REDDY N.
2 years ago
IN
RAGHU RAMI REDDY N.

very useful & interesting

Bhagirath R.
2 years ago
IN
Bhagirath R.

It was good experience.

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