The certificate course in Applied Psychology - Introduction to Consumer Behavior will give you an introduction to the psychological processes behind the behavior of consumers and how they make their decisions. In the modern world, it is of great significance for a marketer to be able to understand the psychological processes behind a consumers decisions. The marketer can then use this situation int he implementation of marketing strategies and in the creation of brand personality.
In this detailed course, you will first learn about how to define consumer behavior and you will then study how consumer behavior developed into its own field of study. The importance of studying consumer will also be discussed. You will also study the consumer decision making process, by understanding this process, you will be able to understand how and why a consumer makes a decision and how a marketer may influence the thought of a consumer in order to promote their brand, product or service.
This course will be of great interest to marketers and business professionals working in the area of consumer marketing who would like to learn more about the psychology of consumer behavior. Once you have completed this course you will have a clear understanding of the study of consumer behavior and why it is of importance for a marketer.
Having completed this course the learner will be able to:
- Describe the nature, scope and application of consumer behavior.
- Define consumer decision making.
- Describe the consumer decision making process and its implications for a marketer.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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Alison offers 3 types of Certification for completed Certificate courses:
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