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Applied Psychology - Introduction to Consumer Behavior - Revised

Psychology
Free Course
Gain a greater understanding of consumer behavior and marketing strategies.
  • Duration

    3-4 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
Description Outcome Certification View course modules

The certificate course in Applied Psychology - Introduction to Consumer Behavior will give you an introduction to the psychological processes behind the behavior of consumers and how they make their decisions. In the modern world, it is of great significance for a marketer to be able to understand the psychological processes behind a consumers decisions. The marketer can then use this situation int he implementation of marketing strategies and in the creation of brand personality.

In this detailed course, you will first learn about how to define consumer behavior and you will then study how consumer behavior developed into its own field of study. The importance of studying consumer will also be discussed. You will also study the consumer decision making process, by understanding this process, you will be able to understand how and why a consumer makes a decision and how a marketer may influence the thought of a consumer in order to promote their brand, product or service.

This course will be of great interest to marketers and business professionals working in the area of consumer marketing who would like to learn more about the psychology of consumer behavior. Once you have completed this course you will have a clear understanding of the study of consumer behavior and why it is of importance for a marketer.

Having completed this course the learner will be able to:


  • Describe the nature, scope and application of consumer behavior.
  • Define consumer decision making.
  • Describe the consumer decision making process and its implications for a marketer.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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