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Introduction to Marketing

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Introduction to Marketing
  • Description
  • Outcome
  • Certification
  • Marketing is a crucial function in any business or organisation, and is increasingly important in the modern globalized economy. This free online course will introduce learners to marketing strategies and tools that are used extensively in the marketing industry. You will learn about the ambiguous nature of marketing and its different meanings for different businesses. You will also discover the characterizations of marketing that are common to all businesses, despite their differences. This course will teach you about the different approaches that affect marketing campaigns used in different types of businesses. This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

  • After completing this course the learner will be able to:
    - Comprehend the ambiguity of marketing between different types of businesses.
    - List the characteristics of marketing that are common to all businesses.
    - Compare different types of marketing to each other, and see the effect location plays on a marketing organization.
    - Use the marketing mix with your business.
    - Successfully implement the strategic components of marketing to their business.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 5 )
  • INTRODUCTION TO MARKETING
  • Resource Document for Introduction to Marketing
  • Module 1: Marketing - Definition and Justification
    • Marketing: Definition and Justification - Learning Outcomes
    • Defining Marketing
    • Justification for Study
    • Marketing: Definition and Justification - Summary
  • Module 2: Characterizations of a Marketing Organization
    • Characterizations of a Marketing Organization - Learning Outcomes
    • Consumer Content
    • Company Capabilities
    • Communication and Competition
    • Contact
    • Characterizations of a Marketing Organization - Summary
  • Module 3: The Role of Marketing in the Firm
    • The Role of Marketing in the Firm - Learning Outcomes
    • Comparing Types of Marketing
    • Marketing Locations
    • The Role of Marketing in the Firm - Summary
  • Module 4: Strategic Components of Marketing
    • Strategic Components of Marketing - Learning Outcomes
    • The Marketing Plan
    • The Marketing Mix
    • The Budget
    • Keys to Success
    • Strategic Components of Marketing - Summary
  • References
  • END OF COURSE ASSESSMENT
  • Module 5: Introduction to Marketing Assessment
    • Introduction to Marketing - Assessment
Topics List ( 4 )
Module 1: Marketing - Definition and Justification
Learn more about the definition and justification of marketing.
Topics List ( 6 )
Module 2: Characterizations of a Marketing Organization
Learn more about the characterizations of a marketing organization.
Topics List ( 4 )
Module 3: The Role of Marketing in the Firm
Learn about the role of marketing in the firm.
Topics List ( 6 )
Module 4: Strategic Components of Marketing
Learn more about the strategic components of marketing.
Topics List ( 1 )
Module 5: Introduction to Marketing Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    Global Text Project

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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