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Introduction to Marketing

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Introduction to Marketing
  • Description
  • Outcome
  • Certification
  • Marketing is a crucial function in any business or organisation, and is increasingly important in the modern globalized economy.

    This free online course will introduce learners to marketing strategies and tools that are used extensively in the marketing industry. You will learn about the ambiguous nature of marketing and its different meanings for different businesses. You will also discover the characterizations of marketing that are common to all businesses, despite their differences. This course will teach you about the different approaches that affect marketing campaigns used in different types of businesses.

    This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

  • After completing this course the learner will be able to:
    - Comprehend the ambiguity of marketing between different types of businesses;
    - List the characteristics of marketing that are common to all businesses;
    - Compare different types of marketing to each other, and see the effect location plays on a marketing organization;
    - Use the marketing mix with your business;
    - and successfully implement the strategic components of marketing to their business.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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