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Fundamentals of Marketing Your Business Online

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Fundamentals of Marketing Your Business Online
  • Description
  • Outcome
  • Certification
  • In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

  • Learning Outcomes:
    Learn different ways of marketing your business online; - Create an effective landing page; - Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • FUNDAMENTALS OF MARKETING YOUR BUSINESS ONLINE
  • Module 1: Introduction to Marketing Online
    • Five smart ways to promote your business online
    • Building your online marketing plan
    • Local – The what, the why, the how
    • Does your landing page seal the deal
  • Module 2: Marketing through Google
    • Getting on Google and the benefits of being on Google
    • What is AdWords
    • Google Analytics The what, the why, the how
    • Google Apps for Business
  • Module 3: Using Google AdWords
    • Five pillars of AdWords success
    • Setting up an AdWords account
    • Writing ads that attract customers
    • Organize your AdWords account to maximize your success
    • How to choose the right keywords
    • What is Quality Score and why does it matter
    • How do I know if AdWords is working for me
    • The Opportunities Tab Custom tips, just for you
    • Budgeting for your online advertising
    • Making 10 minutes count on your AdWords account
  • Course Resources
  • END OF COURSE ASSESSMENT
  • Module 4: Marketing Your Business Online Assessment
    • Fundamentals of Marketing Your Business Online full Assessment
Topics List ( 4 )
Module 1: Introduction to Marketing Online
Learn more about promoting your business using online marketing techniques.
Topics List ( 4 )
Module 2: Marketing through Google
In this module learn about marketing using Google.
Topics List ( 1 )
Module 4: Marketing Your Business Online Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher

    Google

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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