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Fundamentals of Marketing Your Business Online

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Fundamentals of Marketing Your Business Online
  • Free Course

  • Google

  • 1-2 Hours

  • Assessment

  • Certification

  • 50 Pts

  • Description
  • Outcome
  • Certification
  • In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise.

    This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising.

    This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

  • Upon completing this module you will be able to:
    - Identify different ways of marketing your business online;
    - Create an effective landing page;
    - Describe benefits of being on Google and using Google Analytics;
    - Use the cloud with Google Apps for Business;
    - Set up an AdWords account;
    - Create attention grabbing ads;
    - Organise your AdWords account;
    - Choose the right keywords;
    - Check if AdWords is working for you;
    - and budget effectively for your advertising.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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