Learn about product marketing and how to set up and organise your import-export business in this free online course.

Exports are goods and services prepared in one country and sold abroad in different markets. On the other hand, importing means bringing goods into a country from another country. We will show you the key aspects of the import and export business, agencies' roles and the benefits and risks involved in the industry. There are three basic types of organisations and all businesses belong to one of these. Study the three types and their respective advantages and disadvantages to select the correct form of organisation for your business. Learn how to set up your business and consider the small details that are necessary but often overlooked before starting a business. It is crucial to consider the characteristics of the product you want to export, including its manufacturing, utilisation and treatment under foreign laws. Explore techniques to select the right products for your import-export business to successfully enter a foreign market and generate demand for your products.

A market is an agreement between buyers and sellers to trade goods in exchange for money. Understanding the market and consumers is essential for running any successful business. Explore market types and determine your target market using research, segmentation and knowledge of buyer behaviour. Advertising is a method of marketing that focuses on increasing the number of sales through the promotion of products and services to a specified audience. You will learn different tools to advertise and market your products and attract your target audience. Documentation is an integral part of the global supply chain as it is essential for collecting necessary data and information regarding international trade. In this light, we will show you the documentation process required for the import-export business. There are several factors to consider before determining the price of your product in other countries, including the demand for your product and competition in foreign markets. We will guide you through selecting the right price for your product, payment methods and international shipping procedures.

We have designed this course for learners who want to enter the import-export business and those new to this field and looking for guidance. No prerequisite knowledge or experience is required. With constant advancements in technology, the opportunities to do business abroad have increased by raising buyers' expectations about delivery time and ease of business. As a result, more people are ready to buy and use products manufactured abroad to meet their needs within a reasonable price range. There are numerous jobs available for people with the knowledge and skills related to the import-export sector. Grab the opportunity to equip yourself with the proper knowledge and insights into the import-export business. Join the course now and learn for free!