This free online course explores global business expansion, covering market analysis, entry strategies and more.

Have you ever thought of taking your business international? This course provides a comprehensive understanding of global business expansion, covering market analysis, entry strategies, cultural and legal considerations and operational planning. First, you will gain insights into global market dynamics, identifying trends, demands, and competitive landscapes. Real-world case studies are employed to analyse the benefits and challenges of taking a business across borders.

Next, we delve into strategic decision-making, exploring market entry strategies, and emphasising thorough market research and analysis techniques for effective identification of target markets and consumer behaviour. Various entry modes are discussed, with strategies tailored based on business size, industry, service offering and market size.

Finally, we’ll review the details of cultural intelligence, legal considerations, and operational intricacies in global expansion. You will learn to navigate diverse global landscapes, understand international legal frameworks, and optimize global supply chains to give your business the best chance to succeed in other markets around the world. Sign up today and start learning.

*Some sections of this course have been edited with the aid of AI.