Explore the most effective techniques for creating a strong online presence on LinkedIn with this free online course.

With more than 840 million active users, LinkedIn has established itself as the premier professional online networking platform. However, many people build their profiles without any particular direction. A professional LinkedIn profile is one in which the member purposefully writes the content focused on their target audience using keywords and experiences relevant to who they are and what they do that applies to their target audience. This course aims to help you create a distinctive and professional profile on LinkedIn.

We begin by exploring the LinkedIn networking platform, reviewing the relevant perquisites and considering who should have one. You will also study how to effectively focus on your target audience using rich keywords and phrases throughout the content of your LinkedIn profile. Examine important aspects needed to maximise its worth by including information that will appeal to your followers. These include the introduction card, contact information, ‘About’ page and more.

Additionally, you will learn how to test the keyword richness of your LinkedIn profile using specialised software or websites. Teddy Burriss of Burriss Consulting Inc., the publisher, offers training and coaching programmes for business people on how to make the most of this platform. If you want to be easily discovered on LinkedIn and constantly communicate with potential businesses or clients, sign up for this course today to learn all you need to get started.