Learn how to grow your online business by providing an enticing, accessible user experience in this free online course.

The World Health Organization (WHO) reports that a billion people, about 16% of the world’s population, have some form of disability. These disabilities can impair their capacity to navigate websites and applications (apps). People who don’t have any impairment also appreciate the convenience of using well-designed websites and apps that provide good user experience (UX) design. This course explains how to develop such appealing UX designs for your business platforms, thus providing potential customers with an enjoyable online and app experience.

We begin by discussing the need to put yourself in the shoes of those who use your site as you learn to think like a potential customer instead of a business owner. This practice helps you to choose layouts and designs that appeal to your target audience. The organisation of information on your website - if done properly - can also determine whether or not you reach your business goals. This concept is referred to as ‘information architecture’ (IA) and we explore it in depth.

This course shows you how to organise information properly and make your business more accessible to a wider range of people using the principles of business accessibility. We analyse the various kinds of impairments that people face and explain how to make your business accessible to them. Enrol in this course to learn how to attract and retain a larger number of online customers by providing an enticing user experience that anyone can access and enjoy.