Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

Without the tools and skills required to manage your own successful Google Ads campaign, you are going to continue to lose customers to your competition. This diploma course shows you how to create, develop and optimize a professional Google Ads campaign that sends high-quality traffic to your website around the clock.

We explain how to set up your Google AdWords account from scratch and explore the theory behind successful online advertising. We study topics like keywords and their use and demonstrate how to set up conversion tracking and track phone calls from your website. We show you how to take advantage of competitor reports and customer data in your campaigns. We then cover how to write and ‘A/B test’ your ads, which can increase ‘quality score’ and decrease costs per click. The course establishes how to understand your customers from a psychological level to drive traffic and sales.

This course walks you step-by-step through the most important aspects of Google AdWords. We help you find the fun in using Google Ads while making use of its enormous reach and capabilities. The internet bombards people with information, so it takes ability and knowledge of the flow of data behind the scenes to cut through the clutter and reach customers - so sign up for this diploma course to acquire the skills you need.