This is to verify that Anoescha Joubert has completed the course Diploma in Marketing Management on Alison.
Alison ID: 32957923
Course Completed: Diploma in Marketing Management
Date of Completion: 14th April 2026
Email: [email protected]
Total Study Time: 22h 55m
Alison courses requires at least
80% to pass the final assessment
CPD approved learning hours
completed through this course
Learn about marketing management and modern market research techniques with this free Marketing Management course.
Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years. As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, the SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system.
By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!
