This free online course takes you through the stages of the product management cycle from idea generation to launch.

‘Product management’ involves overseeing a product's entire lifecycle, from conception to launch. This diploma course covers the tasks and duties of a product manager, which include the process of identifying customer needs and designing product features to meet them. Product managers must also create pricing and positioning strategies, conduct market research and collaborate with multiple teams. This course also explains how businesses set themselves apart from competitors by identifying market opportunities and demands, tailoring offers to meet target market expectations and creating a product vision. We also discuss the role of Agile product management (APM) strategies in creating new products.

User experience (UX) is crucial for creating successful products and services. Understanding UX, design thinking and market research is essential for product management. Data is also a crucial resource for successful product development. We discuss the importance of data in product management and show you how it may help you to create successful products. This diploma course explores each stage of the product life cycle and provides practical strategies that drive successful product development.

Product analytics tools provide data on product functionality and customer reactions. We lay out the benefits offered by such tools and explain how to use them to gauge consumer trends. Product managers must know how to comply with the relevant ethical and legal requirements like patents and intellectual property rights in order to avoid liability and protect their brand. This diploma course suits anyone who wants to learn how to design new products and guide them through each stage of the product life cycle. Sign up to learn how to turn your ideas into reality.