Gain knowledge about launching, expanding and managing a Shopify business in this free online course.

Shopify is a complete e-commerce platform that allows anybody with no coding skills to start and run an online business. It also does not necessitate the installation of any software or utilising any hosting services. This course outlines the benefits of the Shopify platform, such as how easy and quick it is to set up and use, how inexpensive it is and how it provides all of the tools needed to establish an e-commerce business. Furthermore, you'll discover how to brand your business, conduct product research, uncover niches with popular products, what a URL is and how to choose one. Create a Shopify account and optimise your business using Shopify applications like Facebook or Google.

The course will then teach you how to build your Shopify store. You'll explore the anatomy of a Shopify Storefront, which includes distinct elements like pages, blog, category pages, product pages, baskets and checkout. After that, you'll discover how to choose a theme from a range of free or paid choices and customise it for your online store. Investigate ShopPay, Shopify's built-in payment option and how to integrate alternative payment methods like PayPal and Stripe. Explore Shopify's shipping options, how to configure them and how to create Shopify pages to give customers more information about your company.

Finally, the course discusses several ways for managing your Shopify store, such as creating collections and products and using the import and export functionality to amend products or create new listings. You'll learn to create a better relationship with your customers and manage orders, returns and refunds. Lastly, you'll learn about marketing options, including installing apps, discounts and offers that may drive profits on your website. The course concludes by explaining how to utilise Analytics to gauge the progress of your Shopify store.