Your Learner Verification
This is to verify that Sara Gafar has completed the course Diploma in Applied Psychology - Consumer Behavior on Alison.
Sara Gafar
Alison ID: 53933455
Course Completed: Diploma in Applied Psychology - Consumer Behavior
Date of Completion: 21st November 2025
Email: [email protected]
Total Study Time: 4h 25m
Final Assessment Score:
Alison courses requires at least
70% to pass the final assessment
89%
CPD Hours Completed:
CPD approved learning hours
completed through this course
3-5h
Course Information
Gain a stronger understanding of consumer behavior and learn how to influence consumers' decision-making processes.
This course will first introduce you to the importance of studying consumer behavior. You will learn how this field of study developed, its applications, and the stages involved in the consumer decision-making process. You will study the main models of consumer behavior, how these models have been developed, and their implications for a marketer. You will look into the Howard Sheth Model of Consumer Behavior, study the work of renowned psychologists, and learn the applications of these models for the work of a marketer.
You will then study consumer attitudes to help you understand behaviors toward a brand, product, or service. The course will also discuss the nature and function of attitudes, including the structural models of consumer attitudes. Next, you will learn how attitudes are measured by marketers and how changes may come about. The course will then discuss the importance of personality as a factor in the consumer decision-making process as well as the ideas of self-image and self-concept.
By gaining a better understanding of the nature and functions of attitudes, how attitudes are formed, and what factors influence attitudes, you can influence the decision-making process of consumers. The Diploma in Applied Psychology - Consumer Behavior online course can help you design, develop, and implement marketing strategies that can help utilise individual consumers' buying personalities. So, check out this course today, and start enhancing your marketing skills.
Modules Completed
Module 1: Introduction to Consumer Behavior
Module 2: Introduction to the Consumer Decision Process
Module 3: Introduction to Models of Consumer Behavior
Module 4: Models of Consumer Behavior - Specific Models
Module 5: Diploma in Applied Psychology - Consumer Behavior - First Assessment
Module 6: Introduction to Consumer Attitudes
Module 7: Consumer Attitudes - Measurement and Change
Module 8: Theories of Personality
Module 9: Diploma in Applied Psychology - Consumer Behavior - Second Assessment
Module 10: Course assessment
