Your Learner Verification
This is to verify that Kenton Barona has completed the course Retail Management - Merchandising, Distribution and Marketing on Alison.
Kenton Barona
Alison ID: 15134722
Course Completed: Retail Management - Merchandising, Distribution and Marketing
Date of Completion: 12th January 2020
Email: [email protected]
Total Study Time: 0h 20m
Final Assessment Score:
Alison courses requires at least
70% to pass the final assessment
90%
CPD Hours Completed:
CPD approved learning hours
completed through this course
0-1h
Course Information
Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.
This course introduces you to retail merchandising. We discuss the different ways to determine price points and examine the manufacturer-suggested retail price (MSRP). We then study visual merchandising and the principles of display design, which are essential to attract customers. We also explore the flow of goods and services.
We define ‘retail marketing’ and study its ‘4 Ps’: product, price, place and promotion. The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools. We study merchandise planning, inventory management and assortment planning to help you calculate how much stock to buy.
A solid understanding of retail merchandising and marketing will attract customers to your store. This course guides you through the proven principles and practices that can boost sales and your brand. Whether you are a business owner or manage a retail store, this course can launch you to new heights so sign up to invest in your future.
Modules Completed
Module 1: Merchandising and Distribution
Module 2: Retail Marketing
Module 3: Course assessment
