This free online management course provides the strategies and tools required to run a successful e-commerce platform.

Effective management of an e-commerce platform requires taking care of many things at once. An e-commerce manager must plan for multiple aspects of acquiring new customers, servicing them and keeping them engaged while building brand loyalty. This course lays out all the elements of e-commerce management and compares it to traditional brick-and-mortar commerce and eBusiness. We then go over e-commerce business models, customer strategies and various content execution plans.

Our social media strategy section identities the crucial elements needed to engage with potential online customers. We provide straightforward explanations and helpful tips for using social media channels effectively. We explain how to adopt a customer-centric approach for an online store that complements your marketing and advertising strategy. The course then covers online transactions and compares the features, advantages and disadvantages of various available online payment systems.

Finally, we examine e-commerce analytics to highlight the importance of tracking all data related to your website’s traffic. We define an ‘e-commerce analytics environment’ and establish why management is important in e-commerce. In today’s digital world, the demand for those skilled in e-commerce management will grow as online business expands. Aspiring entrepreneurs and businesspeople can benefit from this course as they hone their ability to manage online commerce.