This free online diploma course explains how to use Amazon's Pay-Per-Click (PPC) advertising to boost eCommerce sales.

This digital marketing diploma course provides a solid foundation in Amazon Pay-Per-Click (PPC) to equip you with the knowledge and skills required to effectively promote products, drive sales and maximise advertising return on investment (ROI) on the Amazon platform. We introduce you to Amazon PPC and explain how the advertising system works and its significance for sellers. We go through basic terminologies, metrics and strategies involved in Amazon PPC campaigns.

The course then shows you how to set up your marketing campaigns to drive eCommerce sales. We demonstrate how to navigate the Amazon Advertising Console, select appropriate campaign types and allocate budgets and bids effectively. Keyword research for Amazon PPC is a crucial aspect of this digital marketing course as we provide the techniques and tools you need to identify relevant and high-performing keywords. We also cover ad creation and product listing optimisation to help you create compelling ad content and optimise product listings to improve ‘click-through’ and conversion rates.

We outline advanced marketing strategies you can employ to take your campaigns to new heights. We explain how to use Amazon PPC analytics, scale your campaigns for growth and effectively overcome common PPC challenges. The course presents real-world case studies to demonstrate best practices in Amazon PPC to provide you with valuable insights and actionable strategies for success in advertising on the Amazon platform. Sign up for this digital marketing diploma course to learn how to boost eCommerce sales through the power of Amazon’s PPC advertising platform.