Explore the basics of Esports and master the business side of this industry with this free online course.

Competitive video gaming has evolved far beyond its early days and is now a booming global industry, transforming online games into spectator sports like baseball, basketball, and football. Are you interested in learning about the professional side of gaming? This course will help you choose and prepare for a career in the digital gaming industry, whether in finance, marketing, event planning and operations, entertainment, or as a professional player.

First, we'll introduce you to the esports (or 'electronic sports') industry and its ecosystem, which includes teams, players, organisations, leagues, and sponsors. We cover gaming basics, including genres, mechanics, ratings, and development. You'll learn about the pivotal role of regular training, skill development, coaching, and game and market analysis in the growth and success of esports teams and players. Additionally, you'll explore the hardware, software, gaming platforms, and other tools that help facilitate and enhance the gaming and esports experience.

Next, you'll explore the skills required to work within various structures of esports organisations, such as content creation, broadcasting, marketing, fan engagement, media coverage, and more. We'll guide you through planning and organising an esports event, including marketing and advertising, ticket sales, licensing, sponsorships, and merchandising. Do you want to be a part of this fast-growing industry? Enroll in the course now!