By the end of this course, you will be able to:

• Define ‘arbitrage’ and its types
• Distinguish between physical product arbitrage and digital services arbitrage
• Explain what ‘dropshipping’ arbitrage is
• Describe how to leverage physical and digital product in online marketplaces
• Recall the practices that will help you build a ‘good seller’ reputation
• Identify the online marketplaces for freelance services and those that connect sellers with buyers
• Outline how to set up an eBay seller account and start your arbitrage business

By the end of this course, you will be able to:

• List the methods of generating website traffic
• Distinguish between free social media traffic and paid social media traffic
• Describe how to generate free traffic using various social media platforms
• Relate the importance of the use of hashtags in Twitter and Instagram with traffic generation
• Recall how paid social media traffic works
• Explain how to use Google AdWords to boost website traffic
• Identify the basic SEO principles
• Discuss how to convert traffic with email marketing and solo ads

By the end of this course, you will be able to:

• Define ‘affiliate marketing’
• Discuss the main forms of affiliate marketing
• Outline the advantages of affiliate marketing and indicate potential earnings in the field
• Analyse methods of promoting and earning from affiliate offers such as SEO, social media, blogging and so on
• Outline a five-step fast-tracking method to generate affiliate commissions
• Select the right domain for your affiliate website
• Compare popular digital marketplaces for your business
• Indicate the process of writing effective product reviews to improve SEO ranking and increase conversion rates
• Explain the use of social media platforms to promote product links and increase sales

By the end of this course, you will be able to:

• Indicate the earning potential of selling WordPress website design and creation services using Fiverr
• Discuss the procedure to find clients quickly on Fiverr
• Describe the importance and use of keyword research in finding new clients on Fiverr
• List factors that help you find more clients, get higher search rankings and increase your conversion rate
• Outline steps to create a gig on Fiverr
• Evaluate the role of reviews and ratings for sellers in online marketplaces
• Distinguish between different sellers based on their earnings
• Identify alternatives to Fiverr for selling your services online
• State the role of virtual assistants in handling your projects

By the end of this course, you will be able to:

• Outline the important aspects of building a personal brand
• Explain the necessity of selecting a niche for building a personal brand
• Define the concept of the ‘authority pyramid’
• Describe the different principles of personal branding
• State the brand recognition system and different reputation measurement methods
• Distinguish the tools used for creating blogs and websites
• Recall how to use different social media platforms to promote your personal brand
• Relate the importance of advertising on social media for personal branding

By the end of this course, you will be able to:

• Describe how to install WordPress and Elementor
• Recognise the different elements and widgets of Elementor
• Explain how to use the template library to create custom templates and save them
• Recall the use of Envato elements to build a sales page
• Outline the steps to building the landing page of a product
• Discuss the use of different elements in creating a JV page
• Summarise the use of different elements, plugins and integrations in building a sales funnel