Learn how to use effective product strategies to grow your business in this free online entrepreneurship course.

A commercially successful product is crucial to any business and every entrepreneur wants a portfolio of products that increase sales and attract customers and investors, thus fuelling business growth. But creating a popular product requires polished strategic planning skills. This course lays out the modern business practices that define the procedures, processes and strategies required to launch and develop a successful product.

Our tutorials present business case studies to walk you through the processes required to launch and develop a product. We demonstrate the process of conceptualising a product idea to planning, launching, testing and further developing it using today’s business practices. We explain how to shape and define the product and provide strategies for creating a ‘minimum viable product’ (MVP). We then examine product roadmaps and outline ways to create one that connects with the market, your competitors and potential customer behaviour. 

As a bonus, we also provide a ‘Create a Winning Product Strategy - Planning’ worksheet in our ‘Resources’ section to help you master these valuable skills. This course is designed for both budding entrepreneurs and seasoned businesspeople. We examine examples of real companies to equip you with the tools, practices and strategies used by modern businesses to visualise, build, develop and launch goods. Sign up if you have an idea for a product or service and need an effective product strategy to make it a success.