1.5-3
hours
- Resource Document for Introduction to Marketing
-
Module 1
Marketing - Definition and Justification
Resources available -
Module 2
Characterizations of a Marketing Organization
Resources available -
Module 3
The Role of Marketing in the Firm
Resources available -
Module 4
Strategic Components of Marketing
Resources available - References
-
end of course assessment
-
Module 5
Introduction to Marketing Assessment
Resources available