Introduction to Marketing

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Modules

Topics

2-3

hours

Resource Document for Introduction to Marketing
Module 1
Marketing - Definition and Justification
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Learn more about the definition and justification of marketing.

Marketing: Definition and Justification - Learning Outcomes

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Defining Marketing

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Justification for Study

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Marketing: Definition and Justification - Summary

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Module 2
Characterizations of a Marketing Organization
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Learn more about the characterizations of a marketing organization.

Characterizations of a Marketing Organization - Learning Outcomes

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Consumer Content

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Company Capabilities

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Communication and Competition

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Contact

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Characterizations of a Marketing Organization - Summary

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Module 3
The Role of Marketing in the Firm
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Learn about the role of marketing in the firm.

The Role of Marketing in the Firm - Learning Outcomes

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Comparing Types of Marketing

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Marketing Locations

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The Role of Marketing in the Firm - Summary

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Module 4
Strategic Components of Marketing
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Learn more about the strategic components of marketing.

Strategic Components of Marketing - Learning Outcomes

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The Marketing Plan

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The Marketing Mix

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The Budget

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Keys to Success

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Strategic Components of Marketing - Summary

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References
end of course assessment
Module 5
Introduction to Marketing Assessment
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You must score 80% or more to pass this assessment.

Introduction to Marketing - Assessment

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Introduction to Marketing

Marketing - Definition and Justification

Marketing: Definition and Justification - Learning Outcomes

Defining Marketing

Justification for Study

Marketing: Definition and Justification - Summary

Characterizations of a Marketing Organization

Characterizations of a Marketing Organization - Learning Outcomes

Consumer Content

Company Capabilities

Communication and Competition

Contact

Characterizations of a Marketing Organization - Summary

The Role of Marketing in the Firm

The Role of Marketing in the Firm - Learning Outcomes

Comparing Types of Marketing

Marketing Locations

The Role of Marketing in the Firm - Summary

Strategic Components of Marketing

Strategic Components of Marketing - Learning Outcomes

The Marketing Plan

The Marketing Mix

The Budget

Keys to Success

Strategic Components of Marketing - Summary

end of course assessment

Introduction to Marketing Assessment

Introduction to Marketing - Assessment

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