Spanish
French
Italian
Brazilian Portuguese
1.5-3
hours
- Resource Document for Introduction to Marketing
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Module 1
Marketing - Definition and Justification
Resources available -
Module 2
Characterizations of a Marketing Organization
Resources available -
Module 3
The Role of Marketing in the Firm
Resources available -
Module 4
Strategic Components of Marketing
Resources available - References
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end of course assessment
-
Module 5
Introduction to Marketing Assessment
Resources available
