This module covers IP strategies for start-ups and MSME. Taking into account the diktat of the knowledge-based economy, you will be taught IP valuation, along with the IP transaction. You will learn about the business models, along with worldwide business success stories. A case study about the Parlé Product, emphasising Parlé Agro, will highlight the necessity to couple effective business management with efficient IP management.

In this module, you will be taught how incubators and research parks assist entrepreneurs and start-ups. You will learn that there are about ten schemes and policies through which the Government assists early-stage businesses in India. You will also be taught how to relate entrepreneurial activities to your IP strategy to get a competitive advantage.