The video game industry is a multi-billion dollar industry that encompasses the development, publishing and distribution of video games across various platforms. In this course, you’ll learn about the factors influencing the video game industry, including market dynamics, consumer preferences and production costs. We’ll teach you how to maximise revenue generation by selecting the right monetisation techniques and tools, including advertisements and in-app purchases.

Digital distribution platforms are online marketplaces that facilitate the purchase, download and distribution of digital content, including video games. You'll learn about popular gaming distribution platforms, like PlayStation Store and Nintendo eShop, and their key features and characteristics. Having learned that, you'll explore the role of intellectual property rights in the gaming industry, their legal significance, and the importance of protecting creative works and innovations.

We designed this course for aspiring game developers, industry professionals, and marketers looking to understand the financial dynamics of the video game industry. Prerequisite knowledge and expertise are optional for taking this course. To make this course easy for learners, we provided clear examples and simplified the complex economics of the video game industry in plain language. Join this course to understand the financial intricacies of the gaming sector!