Businesses cannot ensure their development without integrating computer-related technology into their working framework. Today, no other technology can be cited as crucial as Artificial Intelligence. Those businesses that fail to understand AI's potential in their growth and development will soon be forgotten. However, with this course, we have tried to provide a basic overview of how generative AI can be incorporated within a business, thus increasing its potential to grow.

Comprising only four topics, the course first looks at the essentials of AI, such as important terms and definitions. It also differentiates between convoluted neural and adversarial neural networks. Explaining these concepts is necessary to help students better understand AI platforms. Moving up, the second topic explores the fundamental way AI works and the ethical problems associated with using generative AI in businesses. In the third topic, we will learn to build a framework to ensure an organization's proper implementation of AI.

The last topic explores the stepwise use of AI in predicting and analyzing consumers' behavior. A fictitious case study on using AI to help rebrand a business has also been added. Moreover, students will also find interesting graphics and illustrations in the course, making it more interactive. Real-life case studies on the use of generative AI in different organizations. Happy learning!