Key Elements of Entrepreneurial Success - Online Course | Alison

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Key Elements of Entrepreneurial Success

Gain a better understanding of the key elements of entrepreneurial success with this free online course.

Free Course
This free online entrepreneurial course features Harvard Business School professor William Sahlman, one of the world's leading authorities on entrepreneurship. He will teach you about the investment and financing decisions made in entrepreneurial ventures at all stages of their development, and how they affect business growth, as well as how the best, most useful money comes from customers not venture capitalists, and more!
  • Duration

    1.5-3 Hours
  • Certification

  • Publisher

  • Accreditation






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This course begins by discussing the key elements of entrepreneurial success. You will learn the importance of choosing the right venture investors, recognizing opportunity, and leveraging your experience. You will also study the four key elements of an entrepreneurial venture and the factors that can help in improving one's entrepreneurial success. Moreover, you will study the important characteristics of an entrepreneur which include being a risk taker, problem solver, negotiator, and hard worker.

This course will then discuss opportunity-driven entrepreneurship where you will learn that opportunity is the window that helps business people achieve their goals. It will also teach you that new ventures must be ready to adapt because time and technology constantly change. You will look into the four qualities to look for when hiring people as well as learn the challenges in the process. This course will also discuss the three most critical elements of venture success and why teams are more important than individuals.

Upon the completion of this course, you will learn the important factors to improve entrepreneurial success and what drives entrepreneurs. You will also become aware of the importance of recognising opportunity and dealing with change. In addition, you will learn how organisations depend on great people and teach you what to look for when hiring. Check out this course and gain greater knowledge and understanding of the key elements of entrepreneurial success. 

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Learning Outcomes

Learning outcomes - How entrepreneurs should focus on generating income from customers rather than on raising venture capital funding; - How the entrepreneurs job is to find the investors who add rather than subtract value; - The importance of proactively searching to identify a gap in the market and then leveraging one’s experience; - Describe the four key elements of an entrepreneurial venture. - Create the greatest value by “changing the game”; - Identify the three factors that helped John Osher, the developer of the low-cost spin toothbrush to succeed; - Learn how entrepreneurship is about a way of managing opportunity pursuit, future orientation and relentless execution regardless of the resources one actually possesses; - See that entrepreneurship is about being opportunity driven: recognising opportunity in all types of circumstance; - Learn that the key to successful entrepreneurship is anticipating and dealing with change; - Explain the critical elements to observe in the process of hiring people; - Why the recruitment of good people is hard and the critical importance of fixing hiring mistakes; - State the three critical ingredients of venture success.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
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Alison offers 3 types of Certificates for completed Certificate courses:

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