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Introduction to Marketing Management

Marketing Management
Free Course

Learn about core marketing concepts and effective marketing processes for building a successful business.

  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    NPTEL
Description Outcome Certification View course modules

Learn about the marketing process and how organizations conduct marketing by studying the course Introduction to Marketing Management. Effective marketing is essential in order for a business to be successful so it is important to have knowledge in the area.


The course begins by introducing you to the process of marketing. You will learn how the marketing process operates. You will be introduced to core marketing concepts that are important to know before conducting any marketing. You will also learn about real-world examples where different companies have either failed or succeeded in their marketing strategy.

Next, you will learn about how services are marketed. You will learn how the marketing of services is different to the marketing of goods. You will learn how marketing theory has changed over the years and what marketing theory is prevalent today. Finally, you will learn about the limitations that can exist with marketing theory. You will also learn about criticisms that have been made about marketing theory. This will give you a broad view of the advantages and disadvantages of marketing.

This course will be of great interest to business professionals and those who want to learn about the basics of marketing in the modern world.

Having completed this course you will be able to: - Define the process and function of marketing; - Describe how the marketing process works; - Discuss core marketing concepts; - Discuss examples of good and bad marketing; - Discuss how marketing of services differs from marketing of goods; - Discuss how marketing theory has evolved up until today; - and discuss limitations and criticisms of marketing theory.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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