Graphic Design

Often referred to as ‘graphic design’, communication design uses messages and images to convey information to a specific targeted audience. This course establishes design as a form of problem-solving that creates a system in which to communicate. A good designer breaks the problem up into separate creative activities to find effective solutions and convincing messaging.

This course begins by navigating the history of graphic design and font development and tracing its use in books and advertizing. The study of semiotics (the science of symbolism and visual messages) allowed design students in the twentieth century to establish coherent parameters of communication. We delve into their work to help you to maintain visual cleanliness and readability while you employ techniques like the dynamic use of negative space, asymmetrical composition and full background photography.

We explain how the ‘Attention - Interest - Desire - Action’ (AIDA) marketing process works and guide you through the use of the elements of composition: point, line, color, plane and focal point. These techniques are used to create contrast and emphasis and combine with typography to create organizational communication systems. We also teach you how to develop design projects in collaboration with others. Graphic design is a valuable skill and this course suits anyone wishing to work as one, whether you’re just starting out or would like to refresh your skills.