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Fundamentals of Service Marketing
Fundamentals of Service Marketing
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What You Will Learn In This Free Course
- Describe the different types of ser...
- List the reasons for studying servi...
- Discuss the service system...
- Define what is meant by a service...
- Describe the different types of services available and their influences
- List the reasons for studying services marketing
- Discuss the service system
- Define what is meant by a service
- Define the macro-environment
- Discuss business legislation in relation to the macro-environment
- Discuss the impact of the economic environment on the macro-environment
- Describe the effect of technology on the environment
- Discuss the impact of competition on services
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