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Fundamentals of Service Marketing

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Fundamentals of Service Marketing
  • Description
  • Outcome
  • Certification
  • This course will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term 'service', and look at the characteristics of a service.

    It further looks at both micro-environments such as the economy, politics or legislation and macro-environments such as location, competitors and collaborators in the services marketing industry, in order to establish the impact of different aspects of the environment on your service business.

    This course will be of interest to anyone who owns or wants to establish a service business or anybody who wants to market a services business.

  • Having completed this course you will be able to:


    • Describe the different types of services available and their influences.
    • List the reasons for studying services marketing.
    • Discuss the service system.
    • Define what is meant by a service.
    • Define the macro-environment.
    • Discuss business legislation in relation to the macro-environment.
    • Discuss the impact of the economic environment on the macro-environment.
    • Describe the effect of technology on the environment.
    • Discuss the impact of competition on services.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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