Learning Outcomes

Having completed this course you will be able to:

• Describe the different types of services available and their influences
• List the reasons for studying services marketing
• Discuss the service system
• Define what is meant by a service
• Define the macro-environment
• Discuss business legislation in relation to the macro-environment
• Discuss the impact of the economic environment on the macro-environment
• Describe the effect of technology on the environment
• Discuss the impact of competition on services