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        Fundamentals of Service Marketing

        Fundamentals of Service Marketing

        Enrolled1.5-3 Hours (Contains Video)
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        1. Fundamentals of Service Marketing
        • Beginner Level

        Fundamentals of Service Marketing

        Gain insights into the macro- and micro-environments that affect service marketing with this free business course.

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        Learning Outcomes

        Having completed this course you will be able to:

        • Describe the different types of services available and their influences
        • List the reasons for studying services marketing
        • Discuss the service system
        • Define what is meant by a service
        • Define the macro-environment
        • Discuss business legislation in relation to the macro-environment
        • Discuss the impact of the economic environment on the macro-environment
        • Describe the effect of technology on the environment
        • Discuss the impact of competition on services

        Knowledge & skills you will learn

        Course Overview

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