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Fundamentals of Service Marketing
Beginner Level

Fundamentals of Service Marketing

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  • CPD Accredited
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Fundamentals of Service Marketing

Gain insights into the macro- and micro-environments that affect service marketing with this free business course.
This free online marketing course will introduce you to the main concepts of services marketing which is a form of marketing strategy which focuses on portraying a service as uniquely appealing and beneficial... This free online marketing course will introduce you to the main concepts of services marketing which is a form of marketing strategy which focuses on portraying a service as uniquely appealing and beneficial to customers. In this course, you will about where services marketing is employed, such as in medical care, spa treatments, vehicle and space rentals, the main concepts within services marketing, and what defines a service.
COURSE PUBLISHER NPTELUniversity lecturer curated courses

What You Will Learn In This Free Course

  • Describe the different types of ser...
  • List the reasons for studying servi...
  • Discuss the service system...
  • Define what is meant by a service...
  • Describe the different types of services available and their influences
  • List the reasons for studying services marketing
  • Discuss the service system
  • Define what is meant by a service
  • Define the macro-environment
  • Discuss business legislation in relation to the macro-environment
  • Discuss the impact of the economic environment on the macro-environment
  • Describe the effect of technology on the environment
  • Discuss the impact of competition on services
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