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Fundamentals of Service Marketing

Free Course
This course will introduce you to service marketing and, in particular, the macro- and micro-environments that affect it.
  • Duration

    4-5 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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This course will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term 'service', and look at the characteristics of a service.

It further looks at both micro-environments such as the economy, politics or legislation and macro-environments such as location, competitors and collaborators in the services marketing industry, in order to establish the impact of different aspects of the environment on your service business.

This course will be of interest to anyone who owns or wants to establish a service business or anybody who wants to market a services business.

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Having completed this course you will be able to:

  • Describe the different types of services available and their influences.
  • List the reasons for studying services marketing.
  • Discuss the service system.
  • Define what is meant by a service.
  • Define the macro-environment.
  • Discuss business legislation in relation to the macro-environment.
  • Discuss the impact of the economic environment on the macro-environment.
  • Describe the effect of technology on the environment.
  • Discuss the impact of competition on services.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


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