Feature Writing: The Art of Telling Stories

Feature writing is a form of journalism or creative nonfiction that focuses on telling in-depth stories and capturing the essence of a particular subject or topic. This journalism course discusses the importance of feature writing in modern journalism and explains how to craft captivating stories that evoke emotions and resonate with readers. We explain how to conduct interviews to gather insightful information for feature stories and establish the significance of a strong headline and compelling hook (or ‘lede’).

The course then teaches you how to create a clear and engaging structure to guide readers through your story and analysis. We explain how to incorporate quotes into feature articles seamlessly. We then show you how to use descriptive and vivid language to bring stories to life. This feature writing course demonstrates how to engage readers by integrating facts, anecdotes and personal experiences in your writing. We teach you how to combine this approach with the need to maintain journalistic balance while evoking strong emotions. We examine unique writing styles and voices that set your feature apart and identify research methods and ethical considerations relevant to feature writing.

The course covers broad journalistic principles and shows you how to apply them to feature articles. We discuss fact-checking techniques used to verify information and maintain accuracy. We explain how reporters and writers use proper attribution and citation practices to give credit to sources. We then provide effective editing techniques and proofreading strategies to help you keep your text error-free. Finally, we compare the unique feature requirements of different platforms to help you learn how to adapt articles and optimise content for various online readerships as you optimise search engine visibility. Are you passionate about writing and want to turn that passion into high-quality journalism that makes a difference? Jumpstart your career as a feature writer by enrolling in this fascinating journalism course.