Event Management Strategy and Customer Service Course | Alison

Early International Women's Day Celebration: Get 30% OFF All Certificates & Diplomas! Offer valid until Friday, 5th March 2021

Claim My 30% OFF

Events Management: Strategy, Event Types and Customer Service

This free course introduces you to the basic concepts of customer service and skills required to manage events.

Leadership and Management
Free Course
This free online event planning course is an informative introduction for anyone who wishes to venture into the ever-evolving events management industry. The course focuses on some of the basic concepts, skills and factors to consider when starting as an events manager. Gain key knowledge about events management strategies and vital customer service skills as well as the main issues to consider when planning for different types of events.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


This free events management and customer service training course will equip you with the basic concepts and skills required to become a successful events planner. You will begin with an overview of the events management field and the various strategies involved. You will learn about the events management industry in detail, the qualifications and daily tasks required of an events planner, the strategic management of events and how to make your work easier by using events management and planning softwares.

Next you will learn about the customer service skills and personal qualities required to be an events planner. You will receive some tips on effective communication in events management including the importance of body language when dealing with clients. You will also learn the importance of delegating duties and how to implement this. You will find out how to schedule various activities and the art of proper communication as you plan for an event. Finally, you will learn about different types of events and the specific considerations to organize and plan for each one.

The event planning and customer service course comes with a series of informative questions to help with your revision and study, before you take the final assessment. By the end of the course you will have a strong understanding of the basics of events management. Events management is a thriving industry which requires organisation, determination and charisma. This customer service course will help you determine if you are a good fit for a career in the events industry. So why wait? Start learning today.

Start Course Now

Learning Outcomes

By the end of this course, you will be able to:

  • Discuss the different skills you need as an events planner
  • Recognize the reality of what it takes to be an events planner
  • Explain the importance of customer service in this field
  • Describe how to offer a high level of customer service
  • Describe the process of organizing small and private events
  • Explain the aims of corporate events
  • Explain the main factors to consider when organizing a corporate event


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


    You have received a new notification
    Click here to view them all